A good marketing agency should be able to build a fruitful relationship between the business and their customers and also help in boosting sales. The agency must prove that the high amount they are charging for the services will bear fruits through the generation of links that will bring more customers to the company. Below are the characteristics that a legitimate marketing agency must have:
Qualified staff: The agency should have people with diverse skills to ensure that every task that will be entrusted to them by your business will be handled professionally. Every expert should fully understand his role and they should be able to work as a team for better results.
Great communication: The communication between your business and the marketing agency as well as among the agency members should be very good. This will ensure that the connection between you and the agency as well as among the different experts who are part of the agency will not be strained at any point. A marketing agency that has a problem with communicating with you as the business owner cannot be trusted.
Creativity: You should look for a marketing agency that will be able to think beyond the box. They should be able to come up with unique ideas that will make the business that has entrusted their marketing to them to stand out from other competing businesses.
Great execution ability: the marketing agency should be able to fulfill all the ideas that they sold to you as the business owner to make you choose them over their competitions. You should not go for a marketing agency that has a lot of great ideas but has no way of making the ideas come to pass.
Strong online presence: To be able to trust a marketing agency with selling your business, they should prove that they are able to market by ranking high on multiple search engines. If the marketing agency does not appear in the first pages of search engines, you should not entrust your marketing to them as they will not deliver.
Digital fluency: The marketing agency should be up to date with the latest technology and not one that is still struggling to know what the latest marketing trends are. The agency should be able to change with the times so that they maintain a good image of the business they will be selling to the clients.
Transparent billing: The marketing agency should be transparent in their charges, not one that will quote a particular price and later add other hidden charges that they had not informed you. The marketing agency should also be able to equal the services offered to their charges so that customers will get value for their money.
You should look for a marketing agency that knows how to solve problems when they arise in the course of the marketing. For instance, they should be able to handle any bad publicity and restore the trust that the customers had in the business before the problem arose. Do not trust a marketing agency that will try to cover up a problem instead of handling it professionally.
Fundamental marketing is a combination of reputation management and brand marketing where customers who have had an encounter with a particular brand will write about their experience as well as the quality of the products or services they received. These reviews are posted on social media platforms and this will have a huge impact on the progress of the business.
The following are the main fundamentals of reputation marketing:
Listings: When listing your business online, ensure that you provide all the necessary details that will direct customers to you and not to your competitors. If this is not done the right way, another business may claim your listing and provide the details that you had omitted in your listing such as the contact number.
Reviews: A customer who gets to know about your business will want to know what other customers are saying regarding your business and the best way to do this will be checking the reviews from previous customers. You should make a point of requesting your customers to leave a review after a transaction and if possible, offer an incentive in return.
Social: To prove to potential clients that you care about your customers and are also concerned with what matters to them, you can engage with them through social platforms like Facebook. You should also make regular posts which should not always be about your business. These posts should be funny, inspiring, and beautiful in appearance as well.
Search Engine Optimization: You should also work on your business’ ranking on Google. Let your page have a catchy title that will speak about what your page is all about. The structure of your page’s URL should also be simple so that Google will easily locate it.
The content of your page should make it stand out from the other competing businesses due to the provision of unique content.
Advertising: Though everything is taking a digital turn today, the impact that traditional marketing platforms like television and newspapers can have on a business. A person who sees an advert on a traditional platform will be inspired to find out more regarding the business and this is where he will turn online sources.
Content: When a customer shows interest in your business and takes the step to make the first purchase, what you do afterward will either retain him or make him keep looking for alternatives. Let your page be a place where the customer will learn about a new product in the market, post videos, photo albums, and podcasts as a way of humanizing your brand.
The image you portray regarding your business will either take you higher or lead to your downfall. Asking people to write a positive review regarding your business may seem like an uphill task but when they do, you will see the benefits of the review. Customers want to deal with a business that has a good reputation from the customers who have been dealing with them in the past making it equally as important as search engine optimization. If there are no reviews regarding your business, people will prefer dealing with your competitors who have put the extra effort of asking their customers to post a review regarding them.